Associate Director Analytics

Location: Dearborn
Posted on: June 23, 2025

Job Description:

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. VML is looking for a Associate Director Analytics Primary Function / Position Summary: You will be responsible for helping our clients-from a Fortune 100 automotive manufacturer-succeed by delivering high-quality data-driven reports and initiatives that drive business impact from the marketing activities to their customers. We are looking for an experienced, statistically-savvy data analyst who can work with our clients to understand their challenges, generate actionable insights that lead to marketing programs, and evaluate the effectiveness of those programs. Major Responsibilites: Speak with clients to understand their business challenges work with stakeholders to define, and get access to, the data needed Query the required data across multiple databases with SQL. Conduct statistically rigorous exploratory data analysis (Python or R) to generate actionable insights Visualize the data appropriately to tell the right data story for a non-technical audience Work with a cross-functional team to translate the insights into business recommendations that lead to marketing programs Evaluate the effectiveness of the marketing programs with sound statistical analysis Prioritize and complete projects on time Knowledge and Skills: Coding: Proficiency in SQL and one programming language (Python or R) Statistics: Theoretical understanding from university or self-taught courses, exploratory data analysis, hypothesis testing (bonus: statistical modelling) Listen deeply to understand the business problem first, before jumping into the technology and methods Translate business requirements into data solutions Work collaboratively with a team to achieve common business goals Prioritize and work on multiple projects while meetings deadlines Familiarity with CRM, website analytics and dashboarding tools like Adobe Analytics / Google Analytics, Salesforce, PowerBI, etc. Willingness and ability to pick up new tools, technologies and methods Have physical and mental requirements to meet the above listed job responsibilities. Have physical and mental requirements to meet the above listed job responsibilities. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. $75,000-$180,000 USD We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Keywords: , Parma , Associate Director Analytics, PR / Public Relations , Dearborn, Ohio